The first step to implementing your print advertising campaign will be to create your material. Given your goals and photos, an agency can create the material for you. Alternatively, this can be done in-house as long as your material meets the Publisher's specific formatting criteria. Please contact us should you need help in creating material or finding an agency. 

The second step is to choose your magazine. Referring back to your marketing plan, try to find the best match between your objective and the publication's readership profile.

Finally, determine your schedule. The frequency of the insertion will have an impact on the effectiveness of the campaign. Failure to repeat is the most common mistake made in print advertising and sometimes results in minimizing the benefits of all the efforts made and resources invested to this point.

After this work is done, it is important to follow up and review the effectiveness of the advertising campaign. This crucial step is often overlooked. Qualitative analysis of the results of your campaign are essential feedback for you to be able to make your future advertising even more effective. Some publishers provide reader service cards which act as an indicator of reader interest as well as regular reader surveys on advertising effectiveness. The bottom line will be the effect on your bottom line!