| In the energy industries, the depth and
dispersion of buying power plus new buying influences, make personal
selling difficult. For this reason, it is essential to create a written
and comprehensive marketing plan. The
rewards of investing the necessary time and resources to prepare and
carry out such a plan consistently pay off in larger sales profits. Once
the plan has been determined, the next critical factor in the success of
your plan is the choice of media to be
used. Options include print advertising in trade
publications, web advertising, trade
shows and many others.
Once the important decisions regarding your objectives and choice of
media have been made, the plan needs to be put into action. You will need to
create your
material, select your
venue and determine your
schedule.
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