In the energy and construction industries, the depth and dispersion of buying power plus new buying influences, make personal selling difficult. For this reason, it is essential to create a written and comprehensive marketing plan. The rewards of investing the necessary time and resources to prepare and carry out such a plan consistently pay off in larger sales profits.
Once the plan has been determined, the next critical factor in the success of your plan is the choice of media to be used. Options include print advertising in trade publications, web advertising, trade shows and many others.
Once the important decisions regarding your objectives and choice of media have been made, the plan needs to be put into action. You will need to create your material, select your venue and determine your schedule.