Lyon International was founded in 1994 by Mr. Siegfried Grabner as a French limited liability company (SARL). With a deep understanding of the oil and gas industry, stemming from a long work history with Cameron Iron Works, SMFi, Marathon Steel and Thyssen and a degree in Petroleum Engineering, Siegfried saw the need for a company specialized in marketing to the energy industries. Siegfried continues to serve as an advisor and consultant for Lyon International.
Lyon International is currently run by Catherine Watkins. She attained her degree in Business Administration with an emphasis in Marketing and Finance from the University of California at Berkeley. After working in the technology sector for eight years (for ICSI as Business Manager and for IEEE Computer Society as Regional Director, Europe, she turned down an offer from the agency, Saatchi & Saatchi, to work more directly for companies in the energy industry. She maintains very good relations with different publishers including Gulf Publishing Company, the largest publisher to the energy industries. Catherine's goal for Lyon International is to help companies in the energy and construction industries to create and carry out effective marketing campaigns.