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Successful marketing campaigns don't just happen. They must be planned. Consider the product, its benefits, the material, the audience, the media, the schedule and inquiry handling. First, zero in on your product, benefits, clients, prospects and your potential. Create your marketing goals by writing down your strategy in 6 sentences... (full article) |
Interesting Fact: Although the broadening reach of the Internet has had a decidedly negative impact on TV media (Fairfield's 2000 Media Consumption Study), it was determined that being connected to the Internet had no negative impact on time spent with business and trade publications. In fact, the time spent reading business publications increased 39% from 1999. Furthermore, advertising in magazines and newspapers has increased since last year while internet advertising is flat and all other forms are down. |
| Frequency makes an enormous difference. Why? Recall fades quickly -- the buyers ability to recall a message fades quickly over a short period. On going advertising builds top-of-mind awareness (full article) |